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Argus Bike Festival 2024 - Photo Report

Argus Bike Festival 2024 - Photo Report

18.04.24 15:25 1.361Text: NoMan (translated by AI)Photos: Michael Meindl, Mobilitätsagentur/Christian Fürthner (18), Peter Provaznik (2), Markus Frühmann (1), Event Company (Historie)A quarter-century of season opening at Vienna's Rathausplatz! On the occasion of the 25th anniversary, Bikeboard, together with exhibitors and organizers, takes a deep look into the heart and history of the event. And, of course, around it as well.18.04.24 15:25 14.465

Argus Bike Festival 2024 - Photo Report

18.04.24 15:25 14.465 NoMan (translated by AI) Michael Meindl, Mobilitätsagentur/Christian Fürthner (18), Peter Provaznik (2), Markus Frühmann (1), Event Company (Historie)
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A quarter-century of season opening at Vienna's Rathausplatz! On the occasion of the 25th anniversary, Bikeboard, together with exhibitors and organizers, takes a deep look into the heart and history of the event. And, of course, around it as well.18.04.24 15:25 14.465

At the beginning, there was the tent. The tent of the bike lobby Argus Vienna, to be precise. It stood there next to a flea market table at Vienna's City Hall Square, celebrating the Ring-Radweg (Ring Bike Path). It had been finally opened in 1992 after a long bureaucratic delay, and Mayor Zilk had invited the then-small "Working Group for Environmentally Friendly Urban Transport" to his front yard to henceforth celebrate the so-called Argus Bike Days at irregular intervals.

In 2024, there are many tents and thousands of visitors who populate Vienna's City Hall Square on the occasion of the Argus Bike Festival. The European Cyclists Federation once called it the "largest bicycle festival in Europe"; a wording that the organizers have gladly adopted. The number of people attracted to the festival annually is in the six figures. In 2010, the 100,000 mark was cracked for the first time.
Having emerged from the much more modest Argus Bike Days in 1999, the event now celebrates not only - but still - new bike paths in the federal capital. There are opportunities to test, competitions, shows, advice, travel tips, children's program, recycling products, second-hand goods, tour offers, mobility concepts, bike repair assistance... The event sees itself primarily as an opportunity to showcase the diversity of the bicycle theme. And according to the chicken-and-egg principle, it aims to appeal to as broad an audience as possible with this variety.
"We can inform a lot of people here who don't come from our bubble," says Argus board member Valerie Madeja, citing the essential advantage of this expansion and professionalization for the bike lobby.

 More than 100 exhibitors, 10,000 people at the bike parade, 100,000 at the festival 

The current dimensions of the event, which celebrated its 25th anniversary this year
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 We feel everything here  

Nora Pure Sports Managing Director Harald Sauer has valued the kaleidoscope of people and program items as an exhibitor since the first year.
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  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report

View over the event area: The silver-haired gentleman in a neat summer jacket with elegant sneakers to match stands right next to the young, full-body tattooed woman with dreadlocks and multiple piercings at the Dirt Battle. The slightly plump woman in her mid-fifties with a little dog in her shopping basket waits patiently at the wheel of fortune behind two giggling teenagers, whose interest probably lies more with the exhibitor than the exhibited.
In one corner, a six-time RAAM winner and multiple world record holder in full training gear chats with an acquaintance. In another corner, a soon-to-be European traveler celebrates her bikepacking dress rehearsal with an old, dolled-up Nakamura, infectious nonchalance, and an allergic dog.
In the virtual photo studio, the mother with child takes over from the top-modern styled road cyclist. The young couple first tries on all the glasses from one stand and then at the E-MTB arena in the middle of the area. As skillful as they are at it: they probably won't come close to the level of the world's best slopestyle riders, who catapult themselves into the air from the ten-meter-high starting ramp next door, in this lifetime.
On the other side of the street concentrated slaloms with scooters, balance bikes, and bikes from 12 to 27.5". And the baby with a pacifier in its mouth blissfully slumbers in the cargo bike, while under drum music and loudspeaker announcements, Tweet-Riders, unicorns, Avengers, politicians, and just regular people gather for the bike parade around the ring and up to the Praterstern.

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  • Argus Bike Festival 2024 - Photo Report

Never change a running system

We feel everything here," Harald Sauer appreciates this complexity. The managing director of Nora Pure Sports has been using his festival booth since the very beginning to get in touch with cycling enthusiasts who would otherwise never visit his store in Hernals. For him, it's important to listen and understand what the two-wheel fans want today for tomorrow.
Christoph Vielhaber from the long-term partner Lower Austria Advertising, who sees himself as a promoter of the "country around Vienna", also feels very close to his target audience here. "It's the mix that creates the excitement," states the bike and MTB project planner.
There is also praise from Bosch eBike Systems for the diversity, especially in urban areas. And although e-bike technology is developing rapidly, the Rathausplatz keeps up, appreciates marketing manager Heidemarie Bosch, who has been a constant participant since 2016.
For Wolfgang Krainer, a stalwart of the Carinthian faction and operator of a sports school in Feld am See, Vienna brings together what belongs together: "We like the Eastern Austrians, honestly! And they like our combination of mountains and lakes.

  • "Our annual spring highlight. So much in one place - just the testing opportunities alone!"
In addition to 25 years of Rathausplatz, Valerie Madeja from the cycling advocacy group Argus is also pleased about 45 years of lobbying and 40 years of the club magazine Drahtesel."Our annual spring highlight. So much in one place - just the testing opportunities alone!"
In addition to 25 years of Rathausplatz, Valerie Madeja from the cycling advocacy group Argus is also pleased about 45 years of lobbying and 40 years of the club magazine Drahtesel.
    "Our annual spring highlight. So much in one place - just the testing opportunities alone!"
    In addition to 25 years of Rathausplatz, Valerie Madeja from the cycling advocacy group Argus is also pleased about 45 years of lobbying and 40 years of the club magazine Drahtesel.
    "Our annual spring highlight. So much in one place - just the testing opportunities alone!"
    In addition to 25 years of Rathausplatz, Valerie Madeja from the cycling advocacy group Argus is also pleased about 45 years of lobbying and 40 years of the club magazine Drahtesel.
  • "What could be more beautiful than to experience and learn everything about bikes in the open air for an entire weekend at the start of spring!"
Nora Pure Sports head Harald Sauer has been a festival fan for 25 years and thanks the team for their dedication and creativity."What could be more beautiful than to experience and learn everything about bikes in the open air for an entire weekend at the start of spring!"
Nora Pure Sports head Harald Sauer has been a festival fan for 25 years and thanks the team for their dedication and creativity.
    "What could be more beautiful than to experience and learn everything about bikes in the open air for an entire weekend at the start of spring!"
    Nora Pure Sports head Harald Sauer has been a festival fan for 25 years and thanks the team for their dedication and creativity.
    "What could be more beautiful than to experience and learn everything about bikes in the open air for an entire weekend at the start of spring!"
    Nora Pure Sports head Harald Sauer has been a festival fan for 25 years and thanks the team for their dedication and creativity.
  • "For Carinthia tourism, this is a good foundation. We like the Austrians from the east! And they like our combination of mountains and lakes."
Since 1999, Wolfgang Krainer has been motivating Carinthian tourism associations and businesses to present themselves in Vienna."For Carinthia tourism, this is a good foundation. We like the Austrians from the east! And they like our combination of mountains and lakes."
Since 1999, Wolfgang Krainer has been motivating Carinthian tourism associations and businesses to present themselves in Vienna.
    "For Carinthia tourism, this is a good foundation. We like the Austrians from the east! And they like our combination of mountains and lakes."
    Since 1999, Wolfgang Krainer has been motivating Carinthian tourism associations and businesses to present themselves in Vienna.
    "For Carinthia tourism, this is a good foundation. We like the Austrians from the east! And they like our combination of mountains and lakes."
    Since 1999, Wolfgang Krainer has been motivating Carinthian tourism associations and businesses to present themselves in Vienna.
  • "Top organized, great atmosphere! My future wish would be to always have weather like this year's.“
Christoph Vielhaber from the Zero Hour partner Lower Austria Advertising is completely satisfied."Top organized, great atmosphere! My future wish would be to always have weather like this year's.“
Christoph Vielhaber from the Zero Hour partner Lower Austria Advertising is completely satisfied.
    "Top organized, great atmosphere! My future wish would be to always have weather like this year's.“
    Christoph Vielhaber from the Zero Hour partner Lower Austria Advertising is completely satisfied.
    "Top organized, great atmosphere! My future wish would be to always have weather like this year's.“
    Christoph Vielhaber from the Zero Hour partner Lower Austria Advertising is completely satisfied.
  • "Now there are already three test courses! This shows how rapidly e-technology is developing."
Heidemarie Paul from Bosch eBike Systems sees the festival as being up-to-date.""Now there are already three test courses! This shows how rapidly e-technology is developing."
Heidemarie Paul from Bosch eBike Systems sees the festival as being up-to-date."
    "Now there are already three test courses! This shows how rapidly e-technology is developing."
    Heidemarie Paul from Bosch eBike Systems sees the festival as being up-to-date."
    "Now there are already three test courses! This shows how rapidly e-technology is developing."
    Heidemarie Paul from Bosch eBike Systems sees the festival as being up-to-date."
  • The mood is good, the people are interested. And this bike parade is really a statement!"
Vienna-rookie Manuela Holzknecht from Marin Bikes is enjoying the festival vibes.The mood is good, the people are interested. And this bike parade is really a statement!"
Vienna-rookie Manuela Holzknecht from Marin Bikes is enjoying the festival vibes.
    The mood is good, the people are interested. And this bike parade is really a statement!"
    Vienna-rookie Manuela Holzknecht from Marin Bikes is enjoying the festival vibes.
    The mood is good, the people are interested. And this bike parade is really a statement!"
    Vienna-rookie Manuela Holzknecht from Marin Bikes is enjoying the festival vibes.

Exchange, knowledge transfer, feedback, customer acquisition, brand presence, networking, stock clearance... listening around at the Expo, it's clear that exhibitors have a wide range of interests. The fact that the festival is constantly reinventing itself to some extent is convenient for them: "There are always fresh inputs, the festival is never the same. That's cool," entrepreneur Sauer pays respect to the creativity of the organizing team.
For festival mastermind Martin Friedl, this aspect is part of the ABCs of event management. He is convinced: Only events that regularly offer something new and can surprise everyone will be successful in the long term. Or, to put it metaphorically: "You have to keep recentering so that a wheel runs smoothly. And sometimes you also have to change the tires."

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  • Someone else is celebrating a milestone in 2024: Abus turns 100, as Austria's managing director Roland Huber shares.Someone else is celebrating a milestone in 2024: Abus turns 100, as Austria's managing director Roland Huber shares.
    Someone else is celebrating a milestone in 2024: Abus turns 100, as Austria's managing director Roland Huber shares.
    Someone else is celebrating a milestone in 2024: Abus turns 100, as Austria's managing director Roland Huber shares.
  • The safety experts gifted themselves an indestructible lock. 11:41 minutes, 4 batteries, and 8 cutting discs ...The safety experts gifted themselves an indestructible lock. 11:41 minutes, 4 batteries, and 8 cutting discs ...
    The safety experts gifted themselves an indestructible lock. 11:41 minutes, 4 batteries, and 8 cutting discs ...
    The safety experts gifted themselves an indestructible lock. 11:41 minutes, 4 batteries, and 8 cutting discs ...
  • required a professional destroyer to flex open the new Granite Super Extreme 2500 - under laboratory conditions - in a way that impresses the audience.required a professional destroyer to flex open the new Granite Super Extreme 2500 - under laboratory conditions - in a way that impresses the audience.
    required a professional destroyer to flex open the new Granite Super Extreme 2500 - under laboratory conditions - in a way that impresses the audience.
    required a professional destroyer to flex open the new Granite Super Extreme 2500 - under laboratory conditions - in a way that impresses the audience.
  • Argus Bike Festival 2024 - Photo Report

 It just needs to be continuously recentered for a wheel to run smoothly. And sometimes you also have to change the tires 

Event Mastermind Martin Friedl Emphasizes Diversity and Change

Best example: the 2024 issue with its own test area for the booming cargo bikes, an enlarged children's world enriched with trial shows, the return of Praterstern to the route of the bike parade, in-depth bicycle self-help workshops every hour, new food trucks, differently positioned theme corners, and much more.
But above all, there suddenly stands a so-called E-Mountainbike Arena, where Senad’s School2Rock used to reside. Trail builder Clemens Kaudela has lovingly assembled it from wood, sand, bark mulch, tree trunks, stones, and fir trees. Europe's only urban trail center, Hohe Wand Wiese in Vienna, thus transplants the Wienerwald into the center of the action.

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Between three different inclines, wallride, berms, rock garden, balance beams, and artificial root sections, there will be a skill course in 2024 instead of the world's most unusual classroom, and "Boost Drops" instead of first BMX tricks.
Bosch ambassador Stefan Schlie demonstrates, assisted by coaches and racers Hannes Slavik and Philipp Döller, what is technically possible with modern E-MTBs and some "pedal management". Hohen Wand Wiese presents itself and its focuses - from youth camps to women's power. The Austrian cycling federation invites to the KidsBikeTrophy and 90 children up to the year 2013 come, have fun, and learn what instructor Thomas Dippolt from RLM Vienna knows how to convey with motivating, split-second error analysis: direction of gaze, maintaining momentum, line choice... Only the adults, who could do similar things thanks to the riding technique tips from Velochicks, HWW, and Trailschool Wienerwald instructors, are still a little hesitant to step into the centrally located arena. Was it the same 25 years ago?

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Making History

Schon in jenen Tagen gab es nämlich eine Rüttelschüttel-Piste für Probefahrten mit dem (allerdings noch unmotorisierten) MTB, mittig aufgeschüttet im Oval aus 18 Ausstellern, welche das Herz der Festival-Premiere bildeten.
"Das Mountainbiken stand 1999 noch ziemlich am Anfang, Federgabeln waren der letzte Schrei. Grund genug, ihnen als Testobjekt zwei Jahre lang einen eigenen Programmpunkt zu widmen", erinnert sich schmunzelnd Martin Friedl, der damals mit seiner noch jungen Event Company und zwei Jahren Bike Show-Tourenerfahrung die Chance bekam, die Argus-Tage "von Schwarzweiß auf Farbe umzustellen", wie er das gerne formuliert.
Auch sonst offenbart die Rückschau manch lustige Attraktionen und bemerkenswerte Details: einen Kran, an dessen Seil man rauf- und runterradeln konnte; ein Pendel, das ebenfalls die Überlistung der Schwerkraft ermöglichte; eine Zirkusfamilie mit gar famoser Hochseilakrobatik im Gepäck; zwei Four-Cross-ÖMs, für die beim Weltradsportverband UCI extra eine Reglement-Änderung auf "Sprint" erwirkt wurde.

  • The early days ...
    The early days ...
    The early days ...
  • Test fleetTest fleet
    Test fleet
    Test fleet
  • Cross-Country RacesCross-Country Races
    Cross-Country Races
    Cross-Country Races
  • BMX FunBMX Fun
    BMX Fun
    BMX Fun
  • 2001: 4Cross Sprint2001: 4Cross Sprint
    2001: 4Cross Sprint
    2001: 4Cross Sprint
  • on a nature-oriented trailon a nature-oriented trail
    on a nature-oriented trail
    on a nature-oriented trail
  • from the City Hall to the Burgtheaterfrom the City Hall to the Burgtheater
    from the City Hall to the Burgtheater
    from the City Hall to the Burgtheater
  • The weather: always great!The weather: always great!The weather: always great!
    The weather: always great!
    The weather: always great!
  • The Siblings WeisheitThe Siblings WeisheitThe Siblings Weisheit
    The Siblings Weisheit
    The Siblings Weisheit
  • in Actionin Actionin Action
    in Action
    in Action
  • in the year 2003.in the year 2003.in the year 2003.
    in the year 2003.
    in the year 2003.
  • The young Senad GrosicThe young Senad GrosicThe young Senad Grosic
    The young Senad Grosic
    The young Senad Grosic
  • Proof: the Bikeboard has been around for a long time (2001).Proof: the Bikeboard has been around for a long time (2001).Proof: the Bikeboard has been around for a long time (2001).
    Proof: the Bikeboard has been around for a long time (2001).
    Proof: the Bikeboard has been around for a long time (2001).
  • Upcycling from Days Gone ByUpcycling from Days Gone ByUpcycling from Days Gone By
    Upcycling from Days Gone By
    Upcycling from Days Gone By
  • Selected Print Materials 1999-2024
    Selected Print Materials 1999-2024
    Selected Print Materials 1999-2024

If you ask the Argus people about their program highlights of the last quarter-century, the bike parade ranks very high. "It's super!" beams Valerie Madeja, freshly back from this year's edition, all over her face.
With a noticeable 10,000 participants, this procession of joy, traffic calming, and alternative mobility can also immediately captivate Vienna rookies. "That's quite a statement," admits trade fair newcomer Manuela Holzknecht, marketing manager at Marin Bikes, deeply impressed by the good vibes and incredibly large crowds upon her return.
For organizational leader Martin Friedl, the cheerful, colorful procession on completely car-free streets even represents one of two milestones in the history of the Bike Festival. "Being able to hold the first official Vienna bike parade in 2011 after ten years of political resistance was a very special moment," confesses the 58-year-old.

And the second highlight? "The development of the Vienna Air King." Over the years, the international dirt contest with the 50 best slopestyle riders in the world had become by far the most visited event of the FMB World Tour, cheered more frenetically than many Diamond and Gold stops of the prestigious freeride annual ranking. "It blew up all previously known dimensions in Vienna." And yet, the Air King had to give way in 2016, because: see above, a tire change was due.
Two Austrian championships in bike trial, Senad’s School2Rock, a mini-drome, and a pump track filled the newly freed space in terms of sports until the Dirt Battle Vienna 2018 saw the aerial acrobats take over again.

  • Argus Bike Festival 2024 - Photo Report
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 Simply mega cool here. Thank you, Vienna! 

Austrian by choice Leopold Erhardt, who won the Synchro Sessions together with his German compatriot Erik Fedko
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Crazies and Locals

By the way: "That guy is completely insane!" "He's totally bananas!" "He's spinning out of control!"
The young man, whom Dirt Battle host Andi Brewi - with a broad grin and a friendly, incredulous shake of his head - so consistently insults, is named Diego Solans, hails from Northern Spain, and is the surprise of the contest.
Never before has the 24-year-old jumped in front of so many people. And the people have never seen such tricks.

With a World's First, the complicated name of which was lost in the roar of the crowd, the lively bundle of energy catapulted himself to 2nd place in the Best Trick Competition on the second day of the event, beaten only by one: veteran Dawid Godziek. The Pole also showed a world premiere to defend his title. He twirled and circled, he screwed and spun - Cashroll Tailwhip to Double Barspin, crystal clear. Or, as one fascinated spectator succinctly commented: "Damn!"
Dorian Macher proved to be in top form already on Saturday and once again threw out the quad-combo with which he had recently rocked the Masters of Dirt in Turin: Backflip - Tuck No Hand to Tailwhip to Barspin. With this, the Styrian climbed the podium once more after ranking fourth last year, again becoming the best Austrian. His compatriots thanked him with enthusiastic cheering that made the barriers shake.

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  • Argus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report

A few more press photos, congratulations, autographs, and selfies. Then the town square gradually empties and the exhibitors begin to pack up their belongings. Only at the outpost AUVA-Kinderwelt, right next to the Burgtheater, little tykes, glitter fairies, and wheelie hopefuls continue to spin around unfazed like Duracell bunnies.

The city has really spruced itself up for the 25-year celebration. Blooming trees, bright blue skies, and lush greenery wherever you look. And now, as the beats from the Red Bull DJ truck have fallen silent and the microphones are turned off, you can once again hear the birds chirping in the adjacent Rathauspark.
"We've experienced it all," sums up Valerie Madeja from the cycling advocacy group Argus, encapsulating a quarter-century of the Bike Festival. "Small - big, family-friendly - professional, sun - rain, storm - snow. And it was always our spring highlight."
What more is there to add except: Have fun for the next 25 years!

  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report

 The next Argus Bike Festival is set for April 12/13, 2025! 

Finally, our traditional schedule preview. And the weather will be... no, let's leave that be - it has proven itself.
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo ReportArgus Bike Festival 2024 - Photo Report
  • Argus Bike Festival 2024 - Photo Report