Procraft since 1984

20.08.25 09:14 4192025-08-20T09:14:00+02:00Text: NoPain (translated by AI)Photos: Erwin HaidenShowroom: Practical, beautiful, and durable bicycle components with a five-year warranty from Magstadt.20.08.25 09:14 5102025-08-20T09:14:00+02:00

Procraft since 1984

20.08.25 09:14 5102025-08-20T09:14:00+02:00 NoPain (translated by AI) Erwin Haiden

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Showroom: Practical, beautiful, and durable bicycle components with a five-year warranty from Magstadt.20.08.25 09:14 5102025-08-20T09:14:00+02:00

Actually, we just wanted to order a stylish bell for our city bike – one that can be discreetly mounted underneath the handlebars. We found what we were looking for at Procraft, more specifically the DIN-Dong E-Bike Ultimate. Why "E-Bike" is in the name remains a mystery, as it can be mounted on almost any handlebar that is already cluttered with control elements, mounts, or even ponies.

Long story short: We ordered the bell and additionally received a whole load of other Procraft products sent from Magstadt. Behind this is MCG, the importer of brands like Merida, Centurion, FSA, DT Swiss, Old Man Mountain, Manitou, Hayes, or Robert Axle Project. And since they sent samples from their portfolio, of course, we’ll introduce them to you.

Procraft - quality from Magstadt since 1984

Procraft has stood for high-quality, durable, and reliable bicycle components since 1984, ranging from leisure products to high-end parts for racing. As an outfitter for the Multivan Merida Biking Team, the brand has even claimed MTB World Championship titles.

Developed and distributed in Magstadt, Swabia, the portfolio includes handlebars, grips, stems, seat posts, pedals, and other accessories that offer riders more comfort, performance, and durability. Testing is conducted strictly according to the EFBE TRI-TEST® method, which goes far beyond the legal ISO standard. The result: a 5-year manufacturer’s warranty on almost all products.

Sustainability also plays a role, which is why all new packaging is completely free of plastics and adhesives and can be easily disposed of in paper waste.

Procraft delivers reliable components with thoughtful design and high practical utility.
Whether for tuning, replacement, or simply adding more style to the bike

Gravel Pro II Handlebar

Modern gravel handlebar in three widths (420, 440, 460 mm) with 10° flare for more stability and control on rough terrain. Drop of 116 mm, clamp diameter of 31.8 mm, and reach of 74 mm for all variants.

Material: 6061-T6 aluminum * Weight: 330–350 g * Price: € 36.90

Stem Ahead SL 6° / 31.8 mm

Very lightweight, elegantly designed stem made from 3D-forged and CNC-machined 6061/T6 aluminum. 4-bolt clamp with CrMo hardware, available in many lengths from 50–130 mm. Suitable for e-bikes in category B.

Weight: 117–159 g * Price: from € 27.90

Bells - Made in the Netherlands, according to DIN standard

All Procraft bells shown here are manufactured in the Netherlands and are among the few models on the market that are tested according to DIN standards. This means: they must achieve a sound pressure level of at least 85 dB over 30,000 actuation cycles - and they do.

Depending on the variant, they differ in mounting type, volume, design, and surface coating.

Procraft Bell DIN-Dong E-Bike Ultimate

One of the most elegant and clever bells in the range, designed for under-handlebar mounting.
Perfect for e-bikes with fully occupied handlebar tops (control elements, displays, etc.), but can also be easily used on classic bikes. The brass sound body is refined with a PVD coating in black, gold, or copper. In addition to its chic appearance, it offers high corrosion protection.

The clear, penetrating tone reaches 88 dB, ensuring that you are heard even in dense city traffic or on busy bike paths.

Colors: Black, Gold, Copper * Volume: 88 dB * Weight: 38 g * Price: € 24.90

Procraft Bell DIN-Dong Advanced

The minimalist version for everyone who prefers simplicity. The brass sound body is coated in classic black, and the flexible rubber mount allows for quick installation on handlebars of different diameters, making it ideal for everyday bikes, city bikes, or touring bikes.

At 85 dB, it is slightly quieter than the Ultimate models but still easily noticeable in road traffic.

Color: Black * Volume: 85 dB * Weight: 32 g * Price: € 17.90

Procraft Bell DIN-Dong Ultimate

Technically and acoustically identical to the E-Bike Ultimate (brass, PVD coating, 88 dB), but with handlebar-top mounting and a flexible rubber bracket instead of a fixed clamp.

Available in black, gold, and copper. This bell combines elegant design with easy installation and high volume.

Colors: Black, Gold, Copper * Volume: 88 dB * Weight: 31 g * Price: € 24.90

Pedals Flat Grip Advanced CNC

The Procraft Flat Grip Advanced CNC belong to the premium class of platform pedals for tough MTB use. With a generous contact surface of 110 x 108 mm and a slim profile of only 16 mm, they provide maximum stability on technical terrain or during aggressive descents.

Each side features 10 replaceable steel pins that grip your shoes into the pedal for precise bike control. The pins can be replaced using an optional pin kit.

Machined from robust 6061 aluminum and equipped with a CNC-crafted chromoly steel axle, the Flat Grip Advanced CNC pedals are both sturdy and durable. The sealed bearing (compact cartridge with bushing) reliably keeps dirt and water out. With the optional rebuild kit, you can completely renew the axle and bearing - making the pedal virtually everlasting.

Size: 110 x 108 mm * Weight: 380 g (pair) * Colors: Gray, Black, Silver, Brown * Price: € 115.90

Spare Parts:
Pin Kit Flat Grip Advanced CNC: 40 replacement pins, Silver * Price: € 6.90
Rebuild Kit Flat Grip Advanced CNC: Axles & Bearings, Black/Silver * Price: € 29.90

Handlebar Grips Standard Pro

Light screw-on grips with mounting markings, special rubber compound, and grippy texture. They offer high comfort and cushioning even in wet conditions.

Weight: 95 g/pair * Price: € 24.90

Mini Pump Thruster HP Ultimate CNC

High-pressure mini compact pump up to 120 psi / 8.3 bar – perfect for road cyclists. CNC-7075 aluminum cylinder, only 185 mm long, weighs just 79 g, compatible with Schrader and Presta valves. Includes frame mount.

Price: € 39.90

Bottle Cage Race Ultimate Hyperlight

Race Ultimate Hyperlight Bottle Cage
Despite its low weight, it offers excellent holding properties that keep your water bottle securely in place. The bottle is removed from the top, making it ideal for minimalist road bikes and demanding riders.

Material: 3K carbon * Weight: 13 g * Price: € 49.90

Bottle Cage Race Ultimate Sideload

The Procraft Race Ultimate Sideload is the ideal solution for bicycles with limited space in the frame triangle. With its practical side opening to the right, the water bottle can be removed easily and conveniently. The holder, made from Carbon Injection, weighs 34 g and features an innovative mount for pumps or cartridges, which can be securely attached with an O-ring.

Material: Carbon Injection * Weight: 34 g * Price: € 24.90