Are vintage moustache handlebars still known today? They were the namesake for the founding of the Moustache company. To mark the publication of two bikes, the company invited people to the unofficial unveiling of the new Dimanche 28 Road and Dimanche 29 Gravel in April, in the heart of Provence, southern France.
Naturally, we wanted to get a first sneak peek and review the bikes. Hidden behind the model names of the leading French e-bike manufacturer are true "Smiling Machines" with many Vosges characteristics, foremost among them charm, liveliness, and joie de vivre. For "Dimanche" means Sunday in French, and the Vosges are the birthplace and seat of the company as well as the home of the workshop. The company philosophy is to carry out production as much as possible at home in the Vosges, following the principle of "ride local." What that means, I was able to see for myself during a Sunday ride on my Sunday test bike in the hilly rolling Alpilles region.
First Impression
The Dimanche models impress with a comfortable geometry and an elegant, unobtrusive design with an appealing paint job. The design of the Dimanche models is probably not for the showy birds among cyclists; almost an understatement, the branding is deliberately simple and calm. Of course, this is a desired effect in the sense of "quiet luxury", but at first glance, the frames could potentially also be mistaken for off-brand bikes. And despite or perhaps because of the discreet color choice, the elegant Dimanche frame in "firgreen glossy" has won me over completely. The other bikes in the Dimanche family are named after the color descriptions "sand storm mat" and "pebble grey glossy.
Rudy Megevand (R&D) and Clément Bonneau (Media & PR) present the new Dimanche bikes at the Press Camp
The components could not be more compact and sleekly integrated; visually, the Dimanche bikes appear bundled and clearly structured. From the wheel to the seat post to the mudguard, Moustache manufactures its parts in-house and demonstrates a high standard of quality, beauty, and attention to detail.
My Dimanche test bike is smooth-running and easy to control. The integrated Bosch Performance Line SX motor doesn't jerk, pulls strongly on climbs, and offers various modes for different support needs, namely: Eco, Tour+, Sport, and Sprint. Within the first few kilometers, I'm already zapping through the available modes using the handlebar remote. In Sprint mode, a nervous "Whoa" slips out briefly and I have to smile. What was that? Smiling Machine, right... I feel a bit like a Gym Bro on his bench press, doing his reps while his spotter helps him a bit too generously and shouts "It’s all you, buddy!" – 12+W/kg, all me!
The journey (or wine) is the destination...
Pit stop at the “Mas de la Dame” winery in Les Beaux-de-Provence.
The faces behind Moustache (from left to right): Greg Sand (Founder), Clément Bonneau (Media & PR Manager), Rudy Megevand (Research & Development Director)
The faces behind Moustache (from left to right): Greg Sand (Founder), Clément Bonneau (Media & PR Manager), Rudy Megevand (Research & Development Director)
Technology and Drive
Moustache has a long-standing collaboration with Bosch. This partnership is reflected in the successful interaction and the wonderfully resolved integration of the Bosch Performance Line SX motor into the frame. Weighing just 2,000 g and precisely integrated at the lowest part of the frame into the downtube, Moustache avoids the notorious "chubby belly". This does not refer to the convex bulge of the coffee rider, but to the unsightly bulge often found in e-bikes with bottom bracket motors.
From the center, the drive during the test ride is smooth, balanced, and jerk-free. The sleek transmission generates a solid 55 Nm maximum torque and supports in sprint mode with up to 600 W of maximum power. For more range, the integrated battery with 400 Wh can be supplemented with an additional 250 Wh to a total of 650 Wh of pure adventure using the PowerMore Range Extender. This can be easily attached to the seat tube and routed through the special cable opening at the charging port cover. The cover can remain closed, and there is no cable clutter. The guys from Moustache reported successful +260 km long test tours on the Dimanche model (in Eco-Mode or partially without support).
The artificial Bosch heart also pumped well-dosed and consistently during my test ride on both the Dimanche 28 Road model and the Dimanche 29 Gravel, thanks to sophisticated sensor technology, yet aggressive enough to get me through technically challenging, crisp gravel sections without any problems. Overall, the Bosch SX motor provides up to 340% support.
I cannot say precisely about the battery charging time due to the limited duration of the test. However, during a lunch break, the battery of the test bike could be fully recharged from about 40% remaining energy. I think there is nothing to complain about here either. The range naturally depends on one's own sporting ambition, the power, and the weight of the rider - according to Moustache, however, the battery covers 116 km range for the e-Road model and 90 km for the e-Gravel model.
The control of the modes as well as the navigation are managed through the integrated Bosch Kiox300 computer. Only the most cost-effective version 2 of the Dimanche 28 Road and the Dimanche 29 Gravel come with a Purion 200 computer. The control of the modes is also possible via the button on the top tube, however, I hardly used it.
To climb the Tour's hardest climbs or win the sprint at the city sign.
Moustache Dimanche 28 Road
The frame of the E-road bike, made from high-quality 6061 T4 T6 aluminum, offers agile handling and absorbs vibrations thanks to flexing seat stays. The carbon fork ensures precise steering and high damping on uneven roads.
The integrated Bosch Performance Line SX motor impresses with its low weight, strong performance, high efficiency, and powerful support with a torque of 55 Nm and a maximum power of 600 W. The 400-Wh battery allows for long rides, which can be further extended with the optional 250-Wh range extender. The motor, cables, and battery are seamlessly integrated into the frame, which also accommodates tires up to 45 millimeters wide.
Tech Specs Dimanche 28.6
Frame | Dimanche 28, 6061 T4-T6 Aluminum, tapered Hydroforming tubes, CompacTube integration and internal cable routing | Fork | Dimanche 28, Carbon, tapered steerer tube 1"1/8 – 1"1/2 inches, FlatMount 160 mm with direct brake support, axle 12x100 mm, max. 700x45 tires |
Model Variants | 28.2, 28.4, 28.6 Road | Frame Types | Diamond or Trapeze design |
Frame Sizes | Diamond: S/M/L/XL; Trapeze: XS/S/M | Color | Glossy Tannegrün |
Motor | Bosch, Performance Line SX, 250W, Smart System, 55Nm | Remote | Bosch, System Controller and Mini Remote, Smart System |
Battery | Bosch, CompactTube 400Wh, Smart System | Display | Bosch, Kiox 300, Smart System, compact |
Rear Derailleur | SRAM, Apex XPLR AXS, 12-speed, electronic | Crank | FSA, forged aluminum, 165 mm |
Shift Lever | SRAM, Apex AXS, 12-speed, electronic | Chainring | SRAM, Narrow-Wide, 44 teeth, chain guard |
Chain | Sram, Apex, 12-speed | Cassette | SRAM, XPLR, PG-1231, 12-speed, 11-44 teeth |
Stem | Moustache 3D-forged Aluminum, 70 mm | Brakes | SRAM Apex AXS with Paceline, 160mm |
Handlebar | Moustache, Aluminum, Road, Drop 105, Reach 65, Flare 20°, 440 mm | Seatpost | Moustache, Aluminum, 27.2 mm, 350 mm |
Saddle | Selle Royal SRX | Headset | Acros, AEA-1027, internal routing |
Wheelset | Mavic Cosmic S 42 Disc, carbon, 24-hole, 700c, 21 mm width, Tubeless compatible | Tires | Schwalbe, Pro One, 700x34C, SuperRace, TLE |
Weight* | 15.7 kg (Model 28.6) | Prices | 28.2 € 3,599; 28.4 € 4,599; 28.6 € 5,999 |
* Manufacturer's specification
Moustache Dimanche 29 Gravel
The E-Gravel is characterized by a high-quality aluminum frame that can be recycled multiple times. To ensure a simple design, the motor, cables, and battery have been cleverly integrated into the frame. Additionally, the frame provides ample space to accommodate tires up to a size of 700x50, making the bike especially versatile.
Tech Specs Dimanche 29.6
Frame | Dimanche 29, 6061 T4-T6 Aluminum, tapered Hydroforming tubes, CompacTube integration and internal cable routing | Fork | Dimanche 29, Carbon, tapered head tube 1"1/8 – 1"1/2 inch, FlatMount 180 mm with direct brake support, axle 12x100 mm, max. 700x50 tires |
Model variants | 29.2, 29.4, 29.6 Gravel | Frame types | Diamond- and trapeze versions |
Frame sizes | Diamond: S/M/L/XL; Trapeze: XS/S/M | Color | Glossy pine green |
Motor | Bosch, Performance Line SX, 250W, Smart System, 55Nm | Remote | Bosch, System Controller and Mini Remote, Smart System |
Battery | Bosch, CompactTube 400Wh, Smart System | Display | Bosch, Kiox 300, Smart System, compact |
Rear derailleur | SRAM, X1 AXS, 12-speed, electronic | Crankset | FSA, forged aluminum, 165 mm |
Shift lever | SRAM, X1 AXS, 12-speed, electronic | Chainring | SRAM, Narrow-Wide, 44 teeth, chain guard |
Chain | Sram, SX Eagle, 12-speed | Cassette | SRAM, Eagle, PG-1230, 12-speed, 11-50 teeth |
Stem | Moustache “Anti-Shock” | Brakes | SRAM Apex AXS with Paceline, 160mm |
Handlebar | Moustache, Aluminum, Gravel, Drop 105, Reach 65, Flare 20°, 500mm | Seatpost | Moustache, Aluminum, vibration damping 10-20mm travel, 70mm |
Saddle | Selle Royal VIVO | Headset | Acros, AEA-1027, internal routing |
Wheelset | Mavic, Allroad S, Aluminum, 24-hole, 700c, 25 mm width, Tubeless compatible | Tires | Maxxis, Rambler, 700x50C, Tanwall |
Weight* | 17.6 kg (Model 29.6) | Price | 29.2 € 3,699; 29.4 € 4,699; 29.6 € 5,699 |
* Manufacturer's specification
Interview with Andrea Escher, Moustache Brand Communication Manager
Can you describe the ideal rider for the Dimanche 28 Road and Dimanche 29 Gravel bikes in a few words?
Moustache: There isn't one ideal type of rider, which is the beauty of it - because the bikes have such a relaxed geometry and are overall comfortable, they appeal to people from various backgrounds: newcomers, commuters, people switching to e-bikes, etc. - the boundaries of their use are blurred, we are breaking down barriers.
How many bikes does Moustache produce annually?
Moustache: In 2023, we manufactured around 63,000 e-bikes per year. At our headquarters, we have a total of three modern production lines and the capacity to manufacture up to 100,000 units per year.
Your workshops are located in the Vosges in France, where the bikes are also assembled. Only the frames are manufactured in Taiwan. We heard that Moustache plans to bring frame production to France as well. Is that true?
Moustache: Yes, the final assembly of the bikes takes place at our site in Thaon-les-Vosges. Currently, most of the frames come from Taiwan. However, our trekking e-bike is made in France using a unique aluminum casting process. The frame of our E-Citybike Mardi comes from Portugal. Gradually, we want to shift more production from Asia to Europe. However, this cannot happen overnight, as we have very high-quality standards for our frame production and want to ensure that the quality is top-notch across all product lines.
What trends and developments do you observe in terms of e-bike usage and specifically in the sporting use of e-bikes (road, gravel, trail) here in the DACH region?
Moustache: The e-bike has become visible and socially acceptable in all areas of cycling. E-bike sales in Germany have for the first time surpassed the sales of traditional bikes. What used to be considered a pensioner's bicycle has transformed through modern designs, system integration, and innovative technologies to capture the hearts of all people. For us, this has enormous potential, and with our sporty lightweight models Dimanche, we deliver the perfect bike for versatile use.
Geometry and Riding Behavior
The geometry of the Dimanche models is sporty (though I wouldn't call it aggressive) and offers both beginners and experienced riders a comfortable seating position. Stack and reach are at the lower end of the usual scales. My very wide handlebars and the smooth running of the bike gave me the confidence in the winding descents during the notorious Mistral winds of Southern France not to be blown away immediately. On narrower gravel roads, however, I paid more attention to the group around me, as the evasive maneuvers were less direct - which was also probably because the frame was almost too big for me.
Geometry Road & Gravel
460 (S) | 500 (M) | 540 (L) | 580 (XL) | |
Recommended Body Height (m) | 1.55-1.70 | 1.65-1.80 | 1.75-1.95 | 1.90-2.05 |
Top Tube Length (mm) | 545 | 565 | 585 | 605 |
Chainstay Length (mm) | 437 | 437 | 437 | 437 |
Head Tube (mm) | 120 | 135 | 160 | 180 |
Wheelbase (mm) | 1,039 | 1,049 | 1,061 | 1,071 |
Fork Length (mm) | 415 | 415 | 415 | 415 |
BB Height (mm) | 288.5 | 288.5 | 288.5 | 288.5 |
Seat Angle (°) | 73.3 | 73.0 | 72.8 | 72.5 |
Steering Angle (°) | 70.0 | 70.7 | 71.3 | 72.0 |
Reach (mm) | 375 | 386 | 395 | 405 |
Stack (mm) | 569 | 586 | 612 | 634 |
Standover Height (mm) | 772 | 800 | 830 | 850 |
The bikes are available in various sizes from XS to XL and are available both as diamond and trapeze frames. With my height of 158 cm, I tested the smallest diamond frame in size S, which according to the manufacturer is recommended for a height between 155 cm and 170 cm.
The comfort is not compromised even in the most affordable version with a dropper seatpost and its own Moustache Anti-Shock Suspension stem with 20 mm of travel. Without fatigue and numbness, it is indeed easier to smile on the Smiling Machines.
Conclusion
Moustache Dimanche 28/29 | |
---|---|
Model Year: | 2024 |
Review Duration: | Press Launch |
Price: | from €3,699,- (Model 29.2) |
+ | High-quality craftsmanship and compact, sophisticated integration |
+ | Powerful Bosch SX mid-drive motor |
+ | PowerMore compatibility |
+ | High standards of quality and attention to detail |
+ | Numerous sizes, frame and handlebar shapes |
+ | Optional fenders, racks, and lighting on equipped models |
+ | High range |
o | The plain design could be mistaken for off-brand |
o | Very relaxed geometry |
- | No size XS available in diamond frame |
- | Handlebar too wide |
BB-Verdict: | Cars, bio-gravel bikes, and racing bikes are now staying in the garage. |
The Dimanche model from Moustache impresses with a combination of elegant, unobtrusive aesthetics and powerful technology. The comfortable geometry and high-quality integration of components, especially the Bosch Performance Line SX motor, ensure a pleasant and reliable riding experience.
The drawbacks relate more to the daily struggles of smaller cyclists - it's hard to find small frames with specific geometries - and probably reflect less the needs of the average rider.
Overall, the Dimanche presents itself as a successful choice for cyclists of various professions, and with various tweaks and adjustments in terms of budget requirements, geometry, terrain, and usage, it satisfies pretty much every rider - so that in the end, everyone really leaves the car in the garage.
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